Foreign Operations Methods

From Supply Chain Management Encyclopedia

Introduction

An integrity of global supply chains across borders is accomplished with help of international operations understood also as modes of entry. An existing areas of international business evolve, or new areas emerge, the process tends to spill over into questions that pertain to the use of foreign operations modes^[1] The class of managerial decisions concerning choosing and implementing international operations is often classified as strategy decisions or the global market entry strategies ^{[2] [3]}. However, supposing any strategic decision has to answer questions "What?", "Where?", and, sometimes, "When?" to sell, we propose to classify the entry mode decisions answering the questions "How?" as operative decisions whereas all decisions concerning marketing mis adjustments are named as tactic decisions.

References

1. ↑ Welch, L.S., Benito, G.R.G., Petersen, B.: Foreign Operation Methods: Analysis, Strategy, and Dynamics: Edward Elgar, London, 2007 - p.8
2. ↑ Gillespie, K, Jeannet, J-P., Hennessey, H.D. Global Marketing - Houghton Mifflin Company, Boston, New York, 2007 - Ch.9.
3. ↑ Keegan, W.J., Green, M.C. Global Marketing - Pearson Education, Boston, etc., 2013 - Ch.9.