Foreign Operations Methods
From Supply Chain Management Encyclopedia
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An entry mode is understood in terms of international marketing as an approach to international expansion a company chooses based on desired control and on the risk it can afford. Nevertheless, in terms of [[international logistics]], the entry mode should be defined as a means to connect and match arms of a global supply chain belonging to different national marketing environments <ref> Cherenkov, V.I. Global Marketing Environment: Essays on Conceptualization and Generalization - </ref>. The main task of international logistics efforts is to overcome disruptions on the way of international supply chain generated by dissimilarities between different national marketing environments (Fig. 1.). | An entry mode is understood in terms of international marketing as an approach to international expansion a company chooses based on desired control and on the risk it can afford. Nevertheless, in terms of [[international logistics]], the entry mode should be defined as a means to connect and match arms of a global supply chain belonging to different national marketing environments <ref> Cherenkov, V.I. Global Marketing Environment: Essays on Conceptualization and Generalization - </ref>. The main task of international logistics efforts is to overcome disruptions on the way of international supply chain generated by dissimilarities between different national marketing environments (Fig. 1.). | ||
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==References== | ==References== | ||
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[[Category:International Logistics]] | [[Category:International Logistics]] | ||
Revision as of 20:02, 8 July 2012
Introduction
An integrity of global supply chains across borders is accomplished with help of international operations understood also as modes of entry. An existing areas of international business evolve, or new areas emerge, the process tends to spill over into questions that pertain to the use of foreign operations modes[1] The class of managerial decisions concerning choosing and implementing international operations is often classified as strategy decisions or the global market entry strategies [2] [3]. However, supposing any strategic decision has to answer questions "What?", "Where?", and, sometimes, "When?" to sell, we propose to classify the entry mode decisions answering the questions "How?" as operative decisions whereas all decisions concerning marketing mix adjustments are named as tactic decisions.
An entry mode is understood in terms of international marketing as an approach to international expansion a company chooses based on desired control and on the risk it can afford. Nevertheless, in terms of international logistics, the entry mode should be defined as a means to connect and match arms of a global supply chain belonging to different national marketing environments [4]. The main task of international logistics efforts is to overcome disruptions on the way of international supply chain generated by dissimilarities between different national marketing environments (Fig. 1.).
References
- ↑ Welch, L.S., Benito, G.R.G., Petersen, B.: Foreign Operation Methods: Analysis, Strategy, and Dynamics: Edward Elgar, London, 2007 - p.8
- ↑ Gillespie, K, Jeannet, J-P., Hennessey, H.D. Global Marketing - Houghton Mifflin Company, Boston, New York, 2007 - Ch.9.
- ↑ Keegan, W.J., Green, M.C. Global Marketing - Pearson Education, Boston, etc., 2013 - Ch.9.
- ↑ Cherenkov, V.I. Global Marketing Environment: Essays on Conceptualization and Generalization -
