Modes of Entering Foreign Markets

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There are many different modes of entering foreign markets; each method has its strengths and weaknesses in general terms. However each single organisation will be more attracted to a type mode depending on their backgrounds, nature of the company, long term and short term aims. Often the greatest obstacle for organisations when entering foreign markets is the array of standards which the company has to meet, for example; safety, environmental, packaging, labelling, patents, trademarks and copyrights, these factors can make it hard for businesses to be successful. The different modes of entering foreign markets I will evaluate are; exporting, licensing, Foreign Direct Investment (FDI), franchising, strategic alliances, turnkey projects and countertrade.

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